Business model
Review how the business delivers customer value and earns revenue.
How to use
1. Choose a specific customer segment. 2. Connect value, channels and revenue. 3. Define resources, activities and costs. 4. Test assumptions with customers.
Completed example
This is a fictional example, not client data or a pricing recommendation.
Customer segment: Small firms needing sales training Value proposition: Practical training linked to performance follow-up Channel: Platform website and client referrals Relationship: Discovery and post-program follow-up Revenue stream: Corporate training programs Resources: Trainers, content and equipment Activities: Design, delivery and assessment Partners: Training venue providers Costs: Fees, preparation and operations Hypothesis to test: Clients value post-program follow-up